Field-Tested Coaching for Life Insurance Agents

Stop winging it. Start producing on purpose.

You don't need another motivational speech. You need real skills you can repeat.

Learn how to prospect, book appointments, close, overcome objections, generate referrals, recruit, fast start new agents, build social media skills that bring business to you, and build a team that produces, with or without purchased leads.

Live every Wednesday & Saturday

33K+
Agents following my teaching
~30 HRS
Of recorded coaching
15 YRS
In the field, not just online

The Real Problem

Most agents don't need more motivation. They need better skills.

You're not struggling because you're incapable. You're struggling because nobody taught you how to consistently prospect, book appointments, close, handle objections, generate referrals, recruit through clients, fast start new agents, or build a personal brand that attracts attention and creates opportunities.

So every conversation feels different. Every objection catches you off guard. Every "no" affects your confidence. Your new recruits are left to figure it out alone. And your social media gets views without producing business.

That isn't a motivation problem. It's a training problem.

I teach agents how to build their own book of business, develop a personal brand, create content that builds trust, turn attention into conversations, and lead a team that knows how to produce.

Because when the skill is real, the confidence follows, and your business no longer depends on purchased leads, your upline, or random bursts of motivation.

Real coaching. No motivational talks. Sales, recruiting, leadership, and social media skills you can actually use.

Choose Your Lane

Three ways in. Zero fluff in any of them.

The Playbook

The whole sales cycle, on your own time.

$297 one-time • Lifetime access

  • Six modules, start to finishProspecting, appointment setting, the recruiting presentation, the life insurance presentation, objections, and fast-starting a new agent.
  • Short lessons you can actually finishWatch on your own schedule. No live calls to make, nothing to fall behind on.
  • What I actually say, not theoryThe real language I use in the field, broken down so you can repeat it word for word.
  • Every objection that costs you dealsFourteen of them, with the exact response for each, on the phone and at the table.
  • Buy once, keep it foreverNew lessons get added over time at no extra cost.
  • Private community includedLearn alongside other agents running the same system.
Get the Playbook

Lifetime access. Approved within 24 hours.

Most Popular

The Locker Room

Everything I wish someone had taught me 15 years ago.

$497/mo • Cancel anytime

  • Two 2-hour live calls every weekWednesday 4pm PT and Saturday 10am PT. I teach one topic, then we role play it live.
  • Get coached on your real conversationsBring your live deals, objections, recruits, DMs, presentations, or content and I'll coach you in real time.
  • Nearly 30 hours of recorded coachingEvery past call, filed by topic: objections, prospecting, recruiting, role play, personal brand, and mindset.
  • Daily Q&A between callsPost what you're running into today and get answers. You don't have to wait for the next live session.
  • Build a personal brand that brings opportunities to youLearn how I create content, grow an audience, generate inbound leads, and turn social media into clients and recruits.
  • Private community of agents who actually executeNo spectators. Just agents sharpening their skills together, week to week.
Join The Locker Room

Instant access. First call this week.

Private 1-on-1

Personalized coaching for agents and agency builders ready to move faster.

By application only

  • One private coaching call every weekWe break down your numbers, pipeline, conversations, content, team, and biggest bottlenecks.
  • Direct access between callsSend me the objection, message, deal, recruit, presentation, or situation while it's happening and get direct feedback.
  • A strategy built around your businessProspecting, appointment setting, closing, recruiting, referrals, leadership, product knowledge, and team development.
  • Direct coaching on your personal brand and social mediaGet feedback on your content, messaging, positioning, hooks, and offers so you can build trust, grow your audience, and turn attention into clients, recruits, and opportunities.
  • Build a team that can produce without depending on youLearn how to recruit better people, fast start new agents, improve activity, run stronger trainings, and create duplication.
  • Full access to The Locker Room includedJoin both weekly group calls, access every recording, and learn inside a private community of active agents.
  • Limited availabilityI only work privately with agents who are coachable, willing to execute, and serious about growing.
Apply for Private Coaching

15 minute call. If it's not a fit, I'll tell you.

Your Week in The Locker Room

Two live sessions. Every day in between.

You're not paying for more information. You're paying for feedback, correction, and coaching that sharpens your skills week to week.

Wednesday
4:00 – 6:00pmPacific Time · Live on Zoom

One topic broken down step by step, then live role play. Bring the deal you lost or the objection that froze you.

Saturday
10:00am – 12:00pmPacific Time · Live on Zoom

Same format, weekend-friendly. Teach, role play, correct, repeat, until the skill is yours.

Every Day
Q&A + RecordingsInside the private community

Post a problem in the morning and get answers by lunch. Every session is recorded and added to the library.

Proof

Don't take my word for it. Look at the results.

These aren't overnight success stories. They're the result of better conversations, stronger skills, consistent execution, and a system agents can repeat.

I had the best month in the last four years. 12 recruits in my base, almost $23,000 in annual premium, and almost $23,000 plus in cash. Thank you so much for your coaching.
Noel $23K Month · 12 RecruitsApplied the process immediately in the field
I was hesitant at first, but I recognize when something is or isn't for me. First month: $10K. Second month: $20K. Third month: on pace for $35K. It was definitely worth the investment in coaching and in myself.
Eric $10K to $35K Pace in 90 DaysBuilt momentum with a repeatable system
I just closed three of my recruits' appointments. Just closed my first husband and wife appointment! I stumbled a lot but they both seemed to really like me!
Ty First Appointments. First Closes.Built closing confidence through live coaching

The Process

How agents improve here.

01

Choose your coaching

Start with The Playbook if you want the full system at your own pace. Join The Locker Room if you want live coaching twice a week, role play, and a community of agents sharpening their skills. Apply for Private Coaching if you want personalized strategy and direct access to me.

02

Start building skills

Get on a live call and start working immediately. No motivational speeches. No theory. Learn prospecting, appointment setting, closing, objections, recruiting, referrals, leadership, product knowledge, and how to build a personal brand that attracts clients and recruits.

03

Apply it in the field

Bring your real conversations. Your real prospects. Your real objections. Your real content. Your real recruits. We coach what's happening in your business that week, fix it, then repeat until the skills become second nature.

Questions

Before you talk yourself out of it.

I'm brand new. Is this for me?

Yes. In many ways, this is the best time to start. Most new agents lose months or years building bad habits, avoiding conversations, and trying to figure everything out alone. Start with the right skills, coaching, and process from day one. You don't need experience. You need to be coachable and willing to work.

Is this for life insurance agents or agency builders?

Both. I coach the skills required to build your own book of business and develop a productive team: prospecting, booking appointments, closing, objections, referrals, recruiting, fast starting agents, leadership, training, and personal branding. The company may change. The skills do not.

What's the difference between The Playbook and The Locker Room?

The Playbook is the information: the full sales cycle, on your own time, for a one-time price. The Locker Room is the coaching: live sessions twice a week where you bring real situations, role play them, and get corrected until the skill sticks. Many agents start with The Playbook and join The Locker Room when they want feedback on how they're actually running it.

What if I can't make every live call?

Every call is recorded and added to the library. You can also post your question or situation before Wednesday's or Saturday's call so it can still be addressed, and use the daily Q&A in between. But the agents getting the best results treat these calls like appointments. You wouldn't no-show a client. Don't no-show your own development.

What if I join and decide it isn't for me?

Cancel anytime. There are no long term contracts, awkward exit calls, or guilt trips. My job is to earn your business every month by giving you coaching you can actually apply.

Why is private coaching application-only?

Because I take a limited number of private clients and the coaching is hands on. I need to know where you are, what you are trying to build, and whether you are willing to execute. The call is 15 minutes. If private coaching is not the right fit, I'll tell you directly and point you toward the better option.

The agents winning aren't more talented. They're better trained.

Every week you keep guessing costs you conversations, clients, recruits, and momentum. Choose the level of coaching that fits where you are, and get to work.